An 8-hour weekly report, rebuilt into a trusted live dashboard.
The situation
The private-hire conventions division was under scrutiny for underperforming revenue. Every week, the Sales Support Manager, Finance Business Partner and admin staff spent 8 hours compiling 30 Excel files (across New Business, Account Management and Agency) and reconciling them against last week's data and other sources. A previous consultancy's Power BI attempt returned figures the team didn't trust, so it was never rolled out to the 30 end users.
What we did
Rebuilt reporting for the Conventions and Marketing Directors on a proper data-warehouse method, with a live connection to Dynamics as the single source of truth, comparison views and new KPIs. We added advanced analytics (regression for marketing, automated text insights and new fields) so leadership could finally see the full picture, and built a business case comparing Power BI against the alternatives.
Outcomes
97%
less reporting time, a live Dynamics connection replacing the manual Excel build
£20–35K
per year saved, evidenced in the business case
8 in 7
complex Marketing Director reports delivered in 7 hours